The myth of 4:20 and cannabis…explained

4:20.
For a lotta folks it’s a random time of the day but for others…say those who enjoy or are connected to the cannabis industry it has even more meaning.
April 20th, or “4/20” is a pretty unique and special day of the year and if we just call it what it is it’s pretty much a special time of the day EVERY day.
So the questions remain and they are:::
  1. WHY is that day so important…and
  2. WHAT exactly does it mean?
Some say it’s the police code for a marijuana infraction…others say it’s the number of terpenes in the marijuana plant and yet others say it’s Bob Marley’s REAL birthday (which it isn’t).
The fact is that the whole 4:20 myth started back in the 70’s when a bunch of high school kids in northern California went off, after school, apparently seeking a hidden marijuana stash. The story says that they’d agreed to meet at “4:20” and would set out to find a weed stash that had been hidden by a supposed law enforcement officer so as not to get caught.
The lore then goes on to say that “4:20” became a kinda rally cry and secret code word for…well…smoking weed. And that secret sesh code lives on to this day.
If you wanna read the rest of the story head over here

For now though I do wanna share some news.

The best part is that we’re going to be working a lot closer with artisan cannabis creators. What that means is simply this. We’re going to be launching “the etsy of cannabis” and our platform and store will be a place to discover handmade, super high quality and unique CBD infused and hemp products.

For now though be sure to stock up on your fav CBD lines and use the code “April20” for a deal and of course, free shipping.

Happy 420 my friends.

Peace…

Rick (it’s 4:20 somewhere) Martinez

(PS: Don’t be shy…scope  all our awesome Pics!)

Top 5 lessons learned from the Reno cannabis convention

Hi there my friend after a wicked fast and impactful conference I finally have some breathing room.

I know you’re super busy so lemme just get right to it. The Reno Cannabis Convention was incredible and for a lot of reasons. One is of course that I was a guest speaker and two is that the premise of this convention was education.

In other words it wasn’t about getting high…it was about educating folks as to the power of this plant AND the opportunities in business.

So without further ado…here are the top 5 things I learned and wanted to share:::

1. Know who your customer is. Yup. This is no longer stoner territory. Nowadays the clients and customers are mom’s, grandpa’s, children with autism or epilepsy, folks who have trouble sleeping and others who have difficulty staying focused. It’s the athlete wanting a recovery alternative and the baby boomer who simply wants to golf again.
Feel me?
The cannabis client is changing right before our very eyes.
You don’t have to only pick one…you just have to know what each one needs and how to solve that problem.

2. CBD is the soon to be king. The chatter is weed. Pot. Ganja. And whoa be to the person who has not given the proper attention to the red headed stepchild called “CBD”. It’s legal in all 50 states. It has all the health and relief bennies of big daddy ‘weed’ and the best part? You do NOT get high. As an RN and alternative wellness advocate this is all music to my ears.
So while the attention is on growing pot and dispensaries…we’re over here quietly building a “Hempire”.

3. Build it and they will come is a lie. This is business folks. Getting into cannabis is easy. Wicked easy. But being successful takes time, patience, skill and s stick to it mentality.  If you build it then you surely better be prepared to sustain it like an entrepreneurial pro.
Only 50% of businesses survive the first 4-5 years. You have a choice from day 1. Amateur or pro.

4. Find the right people. Your team is critical and I fall back to the age old mantra of “hire slow, fire fast”. One bad apple on your team can be the most toxic ingredient of all so choose wisely. Friends and family as hires? Uhhh….yeah…I think not. Your people are your front line.

5. Don’t convince, share. Everyone grows the BEST product. Every store owner has the BEST shop. Every marketer has the BEST ad copy. Yadda yadda. Don’t crush folks with crap they could care less about…smother them with love. Tell your story. The reason WHY you’re in this industry is way more important than the fact that you’re $2 a pound less then the other guy. Facts tell…stories sell.

So that’s it folks.

There were many lessons learned, friends made and honestly tons of take aways but these were the top 5 I thought I’d share first.

And in case you missed it…this is the #1 reason why people are choosing CBD.
Hope you’re off to a rip roaring day!

Commit to “super wellness”.

Commit to your best life.

Peace…

Rick (wearing a snapback) Martinez
(PS: Don’t be shy…let’s get social. Here’s all our awesome Pics!)

The Yellow Rose Goes Green

“I can’t believe you are in this business in Texas!”

Texas?

That’s pretty much how most of the conversations I have around my business begin.

Folks are incredulous…then curious…then amazed.

But I think those three reactions are simply based on the fact that most folks aren’t as informed. And that’s OK. I mean up until this point the general public has a very narrow view around cannabis and that’s frankly one of the reasons why I write this blog.

So yeah.

Right here, right now in the state of Texas we are now officially and legally growing, cultivating and selling medical cannabis.

In fact…

“Texas has joined a club of 29 states that have legalized medical cannabis, as well as 15 that have legalized medical CBD. Conservative states haven’t typically led the way in the marijuana movement but Denton said Texas is a sign that medical marijuana is gaining bipartisan support, particularly given that the effort was spearheaded by a Republican state representative.”

Read the rest of the article here and take note…Texas is only the beginning of this massive ‘green’ wave sweeping the US and especially the wellness landscape.

And hey…if you go to our store be sure to use the code “RICKY” for a deal and free shipping.

Peace from the Lone Star state.

** Psssttt…don’t forget to hit us up on Insta!

A Major Mag Talks Pot (again…)

When I started in the cannabis industry I put one thing on my whiteboard. Right at the top, front and center.

“Become a Cannabis-Wellness Thought Leader”

So when this happens it’s not by accident. It’s by intention.

Being quoted and cited in one of the world’s premier…and my fav…entrepreneurs magazine, INC.

If I can brag just a wee bit it’s actually the second time I’ve been featured in INC. The first time was pretty cool too.

The bigger point that I hope is not lost on you…yes you…the reader is that pretty much anything is possible.

I know you’ve heard that before BUT the distinction is you, your focus and desire.

Remember, the FIRST thing I did was write that one sentence on my whiteboard. Writing it made it visible…more real…and served as a reminder that that is what I was striving for.

It drove my daily activities and BAM!!!

Published again, this time as a cannabis expert in my fav magazine.

It’s that easy and if you’re an entrepreneur trying to stay focused then hit up our store. Grab some of the goods that have propelled me to ‘expert’ status.

Oh yeah…and don’t forget to use the code “RICKY” for a cool offer and free shipping at our store.

Set your intention…

Focus your efforts…

WIN.

** Psssttt…don’t forget to hit us up on Insta!

A note to my future cannabis self…

The Olympics recently ended as I type this in early March of 2018.

I only say that for the sake of posterity because some of y’all may be seeing this for the first time in late 2019 or July of 2020.

The days when all this silliness is over.

You see…the truth of TODAY is that anything “cannabis” (shhhhhh…don’t say that too loud)…is kinda stigma-taboo-stoner’ish-don’t tell my mom I do this kinda thing.

I know.

It’s weird.

But it’s also the TIME I live in here in early March of 2018.

It’s a wild time lemme tell ya…

Some states say it’s ok to not only smoke weed but you can even grow your very own little and not-so-secret garden. If you know what I mean…

And others…well…others…let’s just say that “Mary Juana” is pretty much the equivalent of the old school ‘Scarlett Letter’…only it’s not scarlett it’s green.

Hell and let’s not glide by the hoopla that the US Attorney General just set in motion last month. Don’t EEEVVVENNNN get me started.

So yeah.

It’s a funny time.

And you know what’s even funnier. Not funny ha-ha but more funny-peculiar.

Ready?

That this plant is so misunderstood by some of the most…a-hem (clears throat sound)…intelligent folks I know.

Seriously.

Like just last week up in Austin I had a convo with this wicked smart lady friend and she was just so adamant that anything having to do with the word “cannabis” is taboo. In fact she even went on to say that I was essentially a drug dealer and I must say that that statement ruffled my feathers a bit.

Everyone knows I’m an RN turned entrepreneur and what we do here at Wellness Project RX is offer to humanity a true alternative to achieve a state of “super wellness”. And yeah…we are fans of *CBD as a legit alternative.

She also asked me to “convince” her that cannabis is anything BUT a Cheech and Chong, old school stigma.

And that’s when the voice of reason entered the convo b/c I shared that my job isn’t to convince folks. I went on that it’s our individual responsibility as informed, intelligent Americans to inform and empower ourselves with knowledge IF we feel the need to do so.

And especially even more so when the only opinion we have around a topic is decades old and based on comedic movies or 1970’s Woodstock’ish memories.

So why did I mention the Olympics at the onset of this scribe?

Because this article written goes on to cite references as related to THC and CBD and Olympic athletes.

So to my future self…on the day maybe 2…3…or 5 years from now when we look back at ignorance…dis-empowered “thinkers”…old school stigmas and basic misunderstanding remember you heard it here first.

Cannabis. Is. Here. To. Stay.

Whether one likes it or not.

Be empowered.

And if you want a little extra “power” be sure to go to our store and use the code “RICKY” for 10% off AND free shipping. My anxiety laden days are a thing of the past since I started a daily *CBD regimen (the gelcaps ROCK!!!)

Go ahead…be empowered.

 

** Psssttt…don’t forget to hit us up on Insta!