For a lotta folks it’s a random time of the day but for others…say those who enjoy or are connected to the cannabis industry it has even more meaning.
April 20th, or “4/20” is a pretty unique and special day of the year and if we just call it what it is it’s pretty much a special time of the day EVERY day.
So the questions remain and they are:::
WHY is that day so important…and
WHAT exactly does it mean?
Some say it’s the police code for a marijuana infraction…others say it’s the number of terpenes in the marijuana plant and yet others say it’s Bob Marley’s REAL birthday (which it isn’t).
The fact is that the whole 4:20 myth started back in the 70’s when a bunch of high school kids in northern California went off, after school, apparently seeking a hidden marijuana stash. The story says that they’d agreed to meet at “4:20” and would set out to find a weed stash that had been hidden by a supposed law enforcement officer so as not to get caught.
The lore then goes on to say that “4:20” became a kinda rally cry and secret code word for…well…smoking weed. And that secret sesh code lives on to this day.
For now though I do wanna share some news.
The best part is that we’re going to be working a lot closer with artisan cannabis creators. What that means is simply this. We’re going to be launching “the etsy of cannabis” and our platform and store will be a place to discover handmade, super high quality and unique CBD infused and hemp products.
For now though be sure to stock up on your fav CBD lines and use the code “April20” for a deal and of course, free shipping.
Happy 420 my friends.
Rick (it’s 4:20 somewhere) Martinez
(PS: Don’t be shy…scope all our awesome Pics!)
Also published on Medium.